What can you do in an hour? Go to the gym? Have a nice lunch? Get a mani-pedi? Sure, those are some nice ideas. Or you could identify and capture a few hundred thousand qualified new prospects for your next marketing campaign. And still have time for a few sit-ups.
With Wodwo, what used to take days or even weeks can now be done in under an hour. What used to be affordable only to the biggest corporations is now accessible to almost all marketers. What used to be out of reach is now right at your fingertips.
Building your custom audience with Wodwo: what to prepare and expect.
Besides formatting your database, the only thing you’ll need to prepare is yourself. Because you can expect to be blown away. There’s never been anything like Wodwo before. It matches attributes of your existing customers to a database of 230 million consumers to find people who are most likely to become your new customers. How? Just like this…
Start by giving Wodwo a sample of your current customers.
Before Wodwo can provide you with lookalike customers, it needs to know what your customers look like. So the first step is simply uploading a list of your existing customers. Wodwo’s modeling works best with at least 10,000 individuals, but it can work with a smaller sample size.
Wodwo makes the entire process fast and foolproof.
Before you begin, you’ll be asked to download a Wodwo Excel template to ensure that your data is in the proper format. You can choose to upload name/address or digital IDs.
For name/address, you’ll be asked to provide First Name, Last Name, Address, and Zip Code of your customers. If you select digital ID’s you can upload hashed emails.
Next, tell Wodwo what you want to know about your customers.
Wodwo will automatically provide fixed insights including age, income, gender, location by state and marital status. Then you can ask Wodwo for additional insights (the number of insights is based on your plan). Do you want to know if your customers are tech users? Book buyers? Direct response buyers? Are they into gardening, crafts and hobbies, sports? While Wodwo is finding answers to these and other questions, you can relax for a few minutes.
Play the Wodwo game while you wait. Depending on the size of your data file, Wodwo can take several minutes to process your information. Sure, you can spend that time answering emails or joining your ninth zoom call of the day, or you could go on a thrilling adventure with the Wodwo avatar! Help him find his way through the forest as he overcomes obstacles.
Ding! Your data is done! Once Wodwo is done processing your data, you’ll be taken to the Insights Screen where you can see just who your customers are, what they’re into and what they’ve been up to. Wodwo provides your customer insights in clear, easy-to-follow graphs. These insights are invaluable for understanding how to reach and talk to your best targets.
Now it’s time to build your new custom prospect audience.
Okay, once you know who your customers are, you’re ready to find lookalike customers. Kind of like cloning but without all the ethical issues or sheep. You’ll start by narrowing your search by industry. Wodwo offers 13 industry choices; you’ll select the one that most closely mirrors the types of products or services that you offer. Let the magic begin….
Or as we like to say, the alchemy of algorithms. Wodwo was designed to be incredibly intuitive and easy to use. But don’t be fooled by its uncomplicated interface. Behind the scenes, Wodwo is performing an array of complex calculations and processes. Wodwo employs a variety of data models including neural network science, random forest technology, logistics regression and many others that you may not have heard of and, luckily, don’t need to know.
Meet your new customers. In less than one hour, Wodwo will generate a list of new prospects based on 2,000 transactional data variables. Simply put, that means these people have a purchase history that makes them highly likely to purchase your product or service. You can choose to download the entire audience or filter your prospects even further by gender, age and geography.
Finally, choose your preferred format: name/address or hashed emails. Wodwo will identify the top scoring records and show you the available universe. Select the desired quantity and place your order. Your new prospect audience will be downloaded in a csv format, ready to be converted into new customers.
And just like that, you’ve built a new custom audience.
There’s never been an easier way to put data science to work for you. Discover essential insights about your customers and find new customers that mirror their habits and purchase histories. And do it all faster than you ever thought possible.
