Top B2C Marketers Find Success in Buyer Data Over Intent Data.
Intent audiences sound great on paper, but they have one big challenge – They don’t always guarantee a lead is in market and ready to buy.
Rather than wasting precious ad dollars on a mixed bag of an audience, savvy B2C marketers are tapping into a new way of building quality audiences.
Enter the world of purchase and buyer data.
Now, marketers are able to access audiences that have actually purchased goods and services and closely resemble their ideal customers.
Sound intriguing? Fill out the form to learn more today.
