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Read the latest articles from Wodwo
How to Build the Perfect Audience for Your Next Marketing Campaign
As you prepare your next marketing campaign, you’re probably going to spend a lot of time focused on content. You’ll think carefully about the words, ...
AiThority Interview with Paul Sobel, President and CEO at Wodwo
In a recent interview with AiThority, Paul Sobel, president and CEO at Wodwo, discusses the journey and inspiration behind building Wodwo. Read the ...
Back to Basics: Audience Modeling 101
“Marketing is not a function. It is the whole business seen from the customer’s point of view.” – Peter Drucker
How to turn your existing customer data into new customers
You know the value of your customer database. It’s the lifeblood of your business; the beating heart of all your marketing efforts. But your customer ...
Your new custom audience is just a few clicks or taps away
What can you do in an hour? Go to the gym? Have a nice lunch? Get a mani-pedi? Sure, those are some nice ideas. Or you could identify and capture a ...
Wodwo puts the power of data science at your fingertips
Data science is the holy grail of marketing. But the quest to unlock its powers has not always been simple or successful. The world of data science ...