Wodwo In Depth

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Back to Basics: Audience Modeling 101

Back to Basics: Audience Modeling 101

“Marketing is not a function. It is the whole business seen from the customer’s point of view.” – Peter Drucker
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How to turn your existing customer data into new customers

How to turn your existing customer data into new customers

You know the value of your customer database. It’s the lifeblood of your business; the beating heart of all your marketing efforts. But your customer ...
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Your new custom audience is just a few clicks or taps away

Your new custom audience is just a few clicks or taps away

What can you do in an hour? Go to the gym? Have a nice lunch? Get a mani-pedi? Sure, those are some nice ideas. Or you could identify and capture a ...
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