Data science is the holy grail of marketing. But the quest to unlock its powers has not always been simple or successful. The world of data science is a complex and confusing labyrinth, filled with pitfalls and obstacles. Finding your way to the hidden treasure requires expertise and an investment of time and money that most marketers simply don’t have. But that’s all about to change.
Wodwo is the first AI modeling platform that puts the power of data science at your command. It gives marketers unprecedented access to one of the world’s biggest consumer databases, provides invaluable insights into your existing customers and, best of all, helps you find new ones.
No data science background required. No special training needed. No massive investment of time or resources. Is it magic? No, it’s Wodwo.
Until now, if a business wanted to build sophisticated data models, it had two choices: establish and staff an in-house data science department or outsource the work to a data modeling company. Either way, it’s a labor-intensive and/or expensive proposition, and thus generally reserved for giants like Coca-Cola, Walmart and JP Morgan Chase.
Wodwo puts data science within your reach—literally. It’s now just a few keyboard clicks away! Our innovative new AI platform does the work of an entire team of data scientists.
Designed specifically for marketers, Wodwo gives you the power to analyze and understand complex customer insights; build highly targeted, highly qualified new prospect audiences; and do it all quickly and affordably.
Wodwo is powered by DatalineAI’s consumer database, one of the largest and most comprehensive on the planet. While the sheer size of the database is impressive, the way Wodwo finds new customers is even more amazing.
Most ad targeting today is speculative. It relies heavily on search history, which is not the best way to predict future purchasing behavior. For example, maybe you once checked the price of first-class airplane tickets out of pure curiosity. Then for days or weeks afterwards, you were targeted with multiple ads offering deals on luxury hotels and flights—even though you have no history of relevant purchases. But digital ad platforms assume you’d be interested in high-end products based on that one isolated search event. All those ads chasing you around the internet were a waste of money.
Wodwo goes beyond the traditional to the transactional. We believe that past purchases are a far more accurate way to predict future purchases. Wodwo pinpoints prospects who are most likely to convert, based on their purchase history, not random searches. So you end up with a more actionable, higher performing prospect audience.
Do you know all the attributes that best describe your ideal audience? Wodwo knows. Before Wodwo begins its quest to find your new prospects, it takes an in-depth look at your existing customers. Not just the basics like age, gender and geography. Wodwo analyzes your customer list using 2,000 data variables to understand their purchasing behavior.
Wodwo then delivers a detailed portrait of exactly who your customers are—and more importantly, why they’re your customers. Presented to you in clear, easy-to-follow graphs and charts, these insights are essential to creating effective, targeted marketing campaigns.
Now it’s time to find new customers. Wodwo matches attributes of your existing customers to find people who are most likely to become your new customers. It sounds simple and, from your perspective, it is. You just upload your customer dataset and select your industry. Behind the scenes, Wodwo’s AI platform will perform extremely complex, sophisticated analysis, matching key attributes of your existing customers to find prospects who are most likely to become your new customers. All in less time than it takes to grab a quick lunch.
Traditional data modeling can take days or even weeks to complete. But in today’s lightning-fast marketing and e-commerce environments, you don’t have time to wait. Wodwo delivers your data—accurate, actionable data—in less than one hour.
Building an in-house data science department just isn’t feasible for most companies. High salaries, specialized equipment and overhead can add up to millions of dollars. Outsourcing is easier but even more expensive over time. A typical data modeling project can cost thousands of dollars and can run significantly higher. Wodwo’s plans start at just $500 a month.
Wodwo’s system was designed to keep your valuable data safe and secure. The second you upload your data, each record is converted into a unique digital ID and the uploaded data is removed from the system.
Want to learn more about your customers? Find new ones? Set new ROI records? It’s time to put Wodwo to work for you.
Wodwo is a mythical wildman of the woods who searches the natural world to discover his own nature. He appears in art and literature of medieval Europe, usually depicted carrying a shield.
Today’s incarnation of Wodwo is here to help you find your way through a vast and often confusing wilderness of information. A trusted guide who can see the forest and the trees. Someone who knows the landscape, can track all the inhabitants, and help you discover the true nature of your customers.