Wodwo In Depth
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What’s More Valuable, Buyer Data or Browser Data?
Wodwo Dives into Data Science with Joe Godfrey Which set of data is more beneficial for marketers, buyer data or browser data?
Why Marketers Need Customer Data Modeling
Wodwo Dives into Data Science with Joe Godfrey Joe Godfrey, Chief Data Scientist at Dataline, says, “If you need to grow, you’re a good candidate for ...
How to Build the Perfect Audience for Your Next Marketing Campaign
As you prepare your next marketing campaign, you’re probably going to spend a lot of time focused on content. You’ll think carefully about the words, ...
AiThority Interview with Paul Sobel, President and CEO at Wodwo
In a recent interview with AiThority, Paul Sobel, president and CEO at Wodwo, discusses the journey and inspiration behind building Wodwo. Read the ...
Back to Basics: Audience Modeling 101
“Marketing is not a function. It is the whole business seen from the customer’s point of view.” – Peter Drucker
How to turn your existing customer data into new customers
You know the value of your customer database. It’s the lifeblood of your business; the beating heart of all your marketing efforts. But your customer ...