Debating between audience modeling tools? We can help! The truth is there’s a plethora of audience modeling platforms available online, but you might be concerned about which one to choose. After all, most businesses don’t have a lot of time and money to waste on tools that won’t get the job done. With that in mind, we’re sharing the five most popular options below, and we’ll give you some insights as to the best option to choose.
Why Shop for Audience Modeling Tools in the First Place?
It’s a fair question. There’s a few reasons you should consider audience modeling tools for your business. They include, but aren’t limited to:
The ability to enhance your targeting with ads and messaging
Audience modeling tools give businesses a deeper understanding of their target audience. Through analyzing various data points and behaviors, you’ll be able to create more accurate and detailed audience segments. The result? Personalized marketing strategies that will have your ideal customers thinking you wrote copy and ads just for them - because you did!
Higher conversion rates from visitor to paying customer
Because you’re talking to your ideal audience, you will enjoy improved customer engagement and higher conversion rates.
No more guessing games because your decisions will be backed by data
Audience modeling platforms give you real-time data not assumptions. That means no more guesswork! Your marketing will be more effective, ad campaigns will yield a higher ROI, and you can maximize resources.
Other reasons to shop for audience modeling tools are improved optimization for ad campaigns already in progress, personalization at scale, and a competitive advantage over other businesses selling the same products and services you are.
So which one should you buy?
The 5 Top Audience Modeling Tools on the Market
1. Wodwo
Wodwo AI Audience Modeling Platform is a special tool made for marketers just like you. It helps you create custom groups of people you want to advertise to. The cool thing is, you don't need to be a data scientist to use it! Wodwo uses artificial intelligence. Think of it as a smart computer brain, doing all the heavy lifting for you to analyze information from over 230 million individuals. Then, it makes special groups of people based on what marketers want to see, like the ages of their customers or what they like to buy.
When marketers use Wodwo, they can learn more about their customers. They get to know things like where they live, their interests, and past purchases, etc... This helps marketing teams create ads that are more likely to get their customers' attention. The best part is that Wodwo does most of the work automatically, and in less than an hour no less! What do you get in that time? The software creates around 500 to 600 groups saving you loads of time and money.
With Wodwo, marketers can easily put their customer information into the platform, learn important things about their customers, create special groups for advertising, and get insights about new people to target for their ads. It's a powerful tool that helps marketers make their advertising campaigns better and more successful!
2. Adobe Audience Manager aka Adobe Real-Time CDP (Customer Data Platform)
Adobe Audience Manager, now referred to as Adobe Real-Time CDP (Customer Data Platform) helps businesses keep track of information about their customers.
You can think of it like a super organized tool collecting and managing all the data related to people interacting with your business. What type of data is being collected? Similar to Wodwo, it can include things like names and preferences, as well as purchase history.
Businesses that use Adobe Real-Time CDP can connect different types of data to create complete profiles of their customers. These profiles help businesses understand their customers better and make personalized marketing strategies. So, instead of treating everyone the same, businesses can create unique experiences for each customer.
Adobe leverages AI technology so that the software can learn from the data it collects and figure out patterns. This helps businesses understand customer behavior and find other people who might be interested in the same things. If you have been shopping for a flashlight for example, you might notice you’re getting targeted for ads for flashlights. And, if you were to purchase a toy car, the data collected from your purchase might help a business find other people who would also like toy cars.
3. Oracle BlueKai
Created by Oracle Data Cloud, Oracle BlueKai makes it easy to create and deliver groups of customers for advertising purposes. The software has a simple and user-friendly interface that lets you quickly create and manage these customer groups. You can choose specific characteristics to create your target audience and select where to show them ads. Oracle BlueKai also takes privacy and security seriously, making sure that customer information is protected.
With Oracle BlueKai, you can organize and deliver data about your customers across different platforms. It helps businesses understand their customers better and make smarter decisions about advertising. For example, you can create an audience of users who are interested in buying a specific product or who live in a certain area. You can even exclude certain groups of people if needed. The software uses categories and segments to group customers based on their interests and attributes. This makes it easier to understand who should see specific ads.
One of the advantages of Oracle BlueKai is that it lets you manage your audiences all in one place. You can view, edit, and delete your audiences as needed. You can also track how your audiences are performing and get insights into their delivery. This helps businesses make sure they're reaching the right people with their advertising.
4. Salesforce Audience Studio
Salesforce Audience Studio is a powerful software that helps businesses collect, organize, and use data to build better relationships with their customers. It lets you combine information from different sources to create complete profiles of your customers. By understanding your customers better, you can provide them with more personalized marketing experiences.
One of the great things about Salesforce Audience Studio is that it helps you discover new insights. It allows you to analyze new data and signals to find new target audiences. This means you can identify potential customers who might be interested in your products or services. Additionally, the software gives you access to premium data sources. These sources provide reliable and trustworthy information from other companies, which helps you expand and improve your audiences.
Salesforce Audience Studio also offers features like the Organization Access Report and the Audit Trail. The Organization Access Report keeps track of users who have access to the software. This helps businesses keep their data secure and make sure only authorized people can use it. The Audit Trail records any changes made to the software's configuration. This is important for analyzing and auditing purposes, ensuring data integrity and compliance.
5. Lotame
Lotame Audience Optimizer is a special tool that helps businesses find new customers who are similar to their existing ones. It uses advanced technology and a large dataset to analyze the behavior of ideal customers or target audiences. Then, it identifies patterns and characteristics that make them unique. With this information, it finds new profiles that have similar qualities, allowing businesses to expand their reach to valuable and niche audiences.
One of the reasons someone might want to buy Lotame Audience Optimizer is because it helps them make their advertising campaigns more efficient and effective. By targeting individuals who are most likely to take the desired actions, such as clicking on ads or making purchases, businesses can reduce waste and get better results. This means they can reach the right people at the right time, maximizing the impact of their campaigns.
Another advantage of Lotame Audience Optimizer is that it provides real-time analytics across different devices, such as smartphones, tablets, and computers. This helps businesses understand how their customers engage with their content and make improvements accordingly. By using this tool, businesses can enhance their creative and content to drive better customer engagement and build stronger relationships with their audience.
What to Ask When Shopping for Audience Modeling Tools
Choosing the right audience modeling platform might seem tricky, but don't worry, we’re here to help! Here are some questions to think about that will guide you in making the best decision for your needs and budget.
First, let's think about what you want to achieve with audience modeling.
Ask yourself:
- What are your goals?
- What exactly do you hope to achieve?
The more precise your answers are, the easier it will be to find a platform that matches your needs and can give you the results you want.
Now, let's talk about where the platform gets its information
Does it use data from different sources like websites or customer records? Or does it use models based on assumed consumer behavior?
It's important to know if it can work with the data you already have to make accurate predictions.
What's security and privacy like in the software?
Keeping information safe is really important. You'll want to make sure the platform handles your data with care. Ask about things like encryption and how they follow privacy (i.e. GDPR or CCPA) to protect information.
How does audience segmentation work with the platform?
Everyone is unique, and that goes for your customers too! It's good to find a platform that lets you create specific groups of customers based on things like their interests or where they live. That way, you can make sure your messages reach the right people.
Is data available in real-time?
Being able to see what's happening in real-time is helpful. Look for a platform that can give you up-to-date information about what your customers are doing. This way, you can make smart decisions and change your marketing if needed.
How hard is it to use?
It should be easy to work with. Look for audience modeling platforms with a friendly interface. You don't want to spend a lot of time figuring out how things work or needing a lot of help.
How’s the customer support?
It's also a good idea to ask if the platform has support available. This way you have someone to reach out to for help if you have questions or need assistance or if you run into any problems.
Perhaps the most important question - how much does it cost?
Let's talk about the cost and if the platform can grow with your business. You'll want to make sure the price fits your budget, and that it can handle more data as your business grows. That way, you won't have to switch to a different platform later.
Wodwo - The Marketer’s Secret Weapon
Among the diverse array of audience modeling tools available, Wodwo emerges as an ideal choice for businesses due to its unique features and advantages. As we’ve demonstrated above, while other tools like Adobe Audience Manager, Oracle BlueKai, Salesforce Audience Studio, and Lotame offer robust capabilities, Wodwo excels in several key areas.
- Wodwo's ability to match existing customer records against a vast database of over 230 million records in less than an hour is unparalleled. This rapid turnaround time provides businesses with real-time audience insights, enabling them to make quick and informed marketing decisions. Another thing in Wodwo’s favor is that with a database of over 2,000 data points, Wodwo builds multi-dimensional audience models.
- No “canned data.” Companies like Lotome and Oracle BlueKai use canned data or pre-packaged/pre-generated data sets. Wodwo on the hand uses your existing customer records. In fact, the data acquired by Wodwo is largely transactional, and comes from point of sale.
- Wodwo's affordability is yet another key reason businesses choose it over the competition. The platform is an accessible solution for businesses of all sizes - any business can leverage the power of audience modeling without straining their budgets.
By combining speed, accuracy, and affordability, Wodwo ensures that businesses can maximize their return on investment while efficiently targeting their desired audiences. While other tools may provide robust features and integrations, Wodwo's unique selling points make it the ideal choice for businesses seeking efficient and cost-effective audience modeling solutions.
Ready to take your audience modeling to the next level? Don't miss out on the unique benefits and affordability of Wodwo. Experience rapid audience matching against over 230 million records in under an hour, empowering you with real-time insights. Whether you're a small business or a large enterprise, Wodwo is the perfect solution for effective audience targeting. Don't wait any longer – unlock the power of audience modeling with Wodwo today! Visit our website and try Wodwo for yourself.
